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Industry News

A Colonial End For Carolina Country Ownership

Radio+Television Business Report
4 years 2 months ago

In recent months, the Jeff Andrulonis-led Colonial Radio Group has successfully shifted the focus of its media operations from the Twin Tiers of Pennsylvania and Western New York to the Carolinas.

Now, one of Colonial’s three FMs in South Carolina is being spun.

The buyer? It’s a Maryland licensee whose behind an Oldies operation heard on an AM and a trio of FM translators due northeast of Baltimore.

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Adam Jacobson

Audio Content Drives Unmatched Engagement

Radio World
4 years 2 months ago

 

Idil Cakim is senior vice president, research and insights with Entercom. Devora Rogers is chief strategy officer with Alter Agents.

Idil Cakim

Life in our modern, always-on world has made for shorter attention spans as more options for information, entertainment, engagement and connection vie for our time. Today’s audiences jump from one media source to the next in a flash, giving brands only a few seconds to tell their story and call consumers to action.

When Entercom set out to discover how audio content and advertising fit into this equation, we wanted to understand how audio amplified messages and engaged audiences compared to other media. We designed a study to measure the impact of audio on audiences and define “engaged impressions.”

We employed a number of market research techniques to dive into how audiences consumed media and contextualize media choices they made as they: navigated their everyday activities; leaned in to get information about their communities; and sought entertainment.

Devora Rogers

Together with market research firm Alter Agents, Entercom decided on an approach consisting of a survey of a nationally representative population of adults, coupled with an agile neuroscience study by Immersion of individuals from the major U.S markets of Chicago, New York and Los Angeles. We compiled the data to examine consumer experiences with audio such as over-the-air (OTA), streaming OTA and podcast versus other mediums such as TV, video, social, and pureplay platforms.

Immersion, the key metric in our study, is a scientific measure of emotional connection and attention. It reveals what audiences truly love and predicts their future actions.

Using our neuroscience partner’s platform, backed by 20 years of peer-reviewed science funded by DARPA, we measured variations in heart rate in order to understand what the brain values. We then coupled these findings with our survey results to create a multidimensional picture of media audiences.

Takeaways

Our findings fell into three core areas:

  • Immersion, which predicts sales: Our data indicated that audio has the highest level of immersion among all the platforms. Linear TV and social media scored significantly lower. Immersion is predictive of sales at a very high analytical accuracy rate, surpassing 80%. The findings suggest audio impressions, which are more immersive, will yield sales. (Immersion is scored from 0 to 100; the higher the number, the more immersive the experience.)

Immersion Index:

Audio             57

AVOD            54

Digital video  54

Linear TV       52

Social media  52

  • Impact, which is rooted in trust. When measuring variations in heart rate and brain activity, our researchers were actually reading biological signals of trust. Trust triggers memorability and action and is the underlying factor in audio impact. Our engaged impressions study found that the audio portfolio (69%), consisting of OTA, streaming OTA and podcasts, is significantly more trusted than other mediums such as TV (64%), social media (56%), YouTube (47%) and even Digital Pureplays (44%).
  • Action, which moves business. Audio has a winning formula that moves people to take action. For example, we found that one-third of broadcast OTA listeners have taken action after hearing a host recommendation as part of a commercial (34%) or as part of their show (32%). Audio portfolios that blend local content and host recommendations to consumers create a ripe environment for advertisers and positively impact consumer action.

The findings from this study are critical for the audio industry, as they lay a data-driven foundation to “make the case” for the strength of audio.

As more and more mediums compete for audience attention, this study proves that audio can effectively reach, engage and mobilize audiences. Audio leads all other media formats in its natural ability to guide listeners into spaces where they are hyper-connected, open and receptive. Immersive audio experiences trigger memorability, trust and connection. Listeners are drawn in with a sense of community and belonging. And advertisers see consistent results.

Comment on this or any story. Email radioworld@futurenet.com.

Idil Cakim is senior vice president, research and insights with Entercom. She has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years.

Devora Rogers is chief strategy officer with Alter Agents, a strategic market research consultancy. She has led research teams, developed the methodology deployed for Google’s groundbreaking ZMOT research, and worked with dozens of global brands.

The post Audio Content Drives Unmatched Engagement appeared first on Radio World.

Idil Cakim and Devora Rogers

John Burtle Dies, Worked in Radio Tech

Radio World
4 years 2 months ago
(Hansen-Spear Funeral Home)

John Burtle has died. His career included stints at technology companies Automatic Tape Control (ATC) and Broadcast Electronics, where he once held the position of VP of product development.

He was 80, according to an obituary on the website of Hansen-Spear Funeral Home in Quincy, Ill.

“He was the force behind the BE automation products including the Control 16,” wrote his friend Chuck Kelly of Broadcast Electronics on social media.

According to the obituary, Burtle served in the U.S. Air Force and graduated from Chicago DeVry Tech School.

Andy Rector met Burtle while making a sales trip for ATC in the mid-1960s. Burtle eventually joined ATC, which would be purchased by Gates Radio, and he moved with the company from Bloomington to Quincy, Ill.

“John followed Larry Cervon when he purchased Broadcast Electronics and was instrumental in moving the BE operation [in 1977] from the Washington, D.C., area to Quincy,” Rector recalled.

Later in his career Burtle worked at ETC Computerland in computer training prior to retiring.

“John was a good friend and a fellow conservative,” Rector said. “He helped me put together a history of the broadcast tape cartridge machine which we presented to the Madison Broadcasters Clinic in 2008, the 50th anniversary of that device.” He called Burtle a great friend and fellow broadcaster.”Information about graveside services on Friday are on the funeral home website.

The post John Burtle Dies, Worked in Radio Tech appeared first on Radio World.

Paul McLane

A New Indianapolis Market President for iHeartMedia

Radio+Television Business Report
4 years 2 months ago

The iHeartMedia Region Senior Vice President of Sales for the Kentucky-Indiana Metro has been selected to serve as Market President for its Indianapolis radio stations.

Earning the promotion is Kristy Beebe.

As Market President, Beebe will work closely with the programming, business and sales teams and oversee all of the station’s on-air and digital programming as well as create new revenue opportunities.

She will report to Earl Jones, President for iHeartMedia Kentucky-Indiana Metro.

Beebe will be based in Indianapolis.

“I am so excited for Kristy’s well-deserved promotion to Market President,” said Jones. “She has earned the opportunity to lead our Indianapolis market. Kristy has been an incredible sales leader, coach, and major contributor to the success of iHeartMedia Kentucky-Indiana Metro.”

Beebe has held various sales leadership positions throughout her career, including Local Sales Manager and General Sales Manager for iHeartMedia Toledo and iHeartMedia Louisville. She began her career in sales at iHeartMedia in her hometown of Toledo, Ohio and is a graduate of Lourdes University.

“I am so thankful to Earl Jones and the iHeartMedia team for this new leadership opportunity,” said Beebe. “I am ready to lead the Indianapolis team to new heights as we work together to provide unmatched service to our listeners, advertisers and the community.”

RBR-TVBR

Bobby Caldwell Buys A Little Rock Rimshot

Radio+Television Business Report
4 years 2 months ago

On Sept. 17, 2019, East Arkansas Broadcasters (EAB) — the radio broadcasting company owned by Bobby Caldwell — agreed to a transaction that would bring a local newspaper back to life.

There’s just one problem: His plan to purchase the Stuttgart Daily Leader in Stuttgart, Ark., and resume daily print publications at present runs afoul of media cross-ownership rules that the FCC rewrote, but were remanded by the Third Circuit federal court of appeals.

With the Supreme Court considering whether to uphold or toss the Third Circuit decision, Caldwell has moved forward with another deal — one that doesn’t involve cross-media concerns.

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Adam Jacobson

Engineer Tony Abfalter Is an MVP

Radio World
4 years 2 months ago
Tony Abfalter

Each year at Radio World we receive hundreds — if not thousands — of press releases about radio executives, general managers, air talent and sales people. We get very few about engineers. I like to celebrate them when I do.

Leighton Broadcasting in St. Cloud, Minn., wants us to know that it has a very special director of engineering and IT. He is Tony Abfalter, K0VSC, recipient of its MVP Award for 2020.

CEO Bob Leighton writes on his blog, “When the government called for a shutdown to protect against the coronavirus, we, like many others, had to quickly rethink how we worked … Our account executives were going remote but still needed access to company resources and new ways to connect with their clients. Our on-air announcers needed a safe environment to broadcast in and when they were self-quarantined due to potential exposure, they too, needed to be able to work from home.

“With the clock ticking, we called the department all station managers call when things aren’t working: engineering. …  Tony Abfalter was already formulating a plan.”

I contacted Abfalter to ask him to describe how he approached the pandemic.

“We had been focused on taking a look ahead on what could become problems in the future. While COVID-19 obviously was not something seen, our planning was easily adapted to it,” he replied.

“Over the past few years, broadcasters have had to take a look at some new challenges, like, ‘What if we can’t access the studios but still need to delivery timely, quality content? How do we do that cost-effectively? How do we make the process easy to implement on the fly?’

“Some of the solutions we implemented in building out this plan was moving to cloud-based services that can be accessed easily. The use of Microsoft 365 services, especially Teams, allowed staff to communicate and keep things moving. For remote studio live studio work the Comrex Opals we installed three years ago proved to be extremely valuable.” A secure VPN also was part of the process.

Bob Leighton said, “Tony accomplished all of this seamlessly and swiftly, which we considered exceptional and instrumental to our success, as an organization — a real MVP.”

Leighton presented the award in the original KFAM building in St. Cloud, Minn, recently refurbished in a retro style. “The remodel not only looks cool, but it allows our director of engineering to monitor and maintain all of our company signals from one location,” Leighton noted.

The family owned company has 190 employees, 64 RF/streaming audio sources, 26 format brands, six markets and one engineer.

Kudos to Tony Abfalter — and a tip of the hat to Leighton Broadcasting for highlighting the important contributions of radio engineering.

[Related: Read the Radio World ebook “Remote Radio Phase II.”]

The post Engineer Tony Abfalter Is an MVP appeared first on Radio World.

Paul McLane

A Personalized Imagery Tool to Drive TV Viewership KPIs

Radio+Television Business Report
4 years 2 months ago

It was developed to help entertainment providers improve content discovery and viewership KPIs on their platforms.

Introducing “Personalized Imagery,” a Gracenote platform the Nielsen-owned entity says brings linear and streaming TV providers the ability to display program images capturing different aspects of a TV show or movie based on viewer consumption.

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RBR-TVBR

Sinclair, DigiCAP Strike a Master Licensing Pact

Radio+Television Business Report
4 years 2 months ago

BROOKLYN, N.Y. — Sinclair Broadcast Group‘s broadcast TV stations will now be using air chain technology that comes courtesy of a South Korean software company expressly designed to assist the company as it deploys NEXTGEN TV across the U.S.

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RBR-TVBR

FOX, Scripps, TEGNA Link With MadHive For ‘Frequency Control’

Radio+Television Business Report
4 years 2 months ago

Frequency control remains one of the biggest pain points in TV advertising.

Now, three major broadcast TV station owners are addressing this issue. It involves the use of a “full stack solution” — an infrastructure-as-a-service adtech platform designed to increase local reach.

Consider it a programmatic vitamin now in place at FOX Television Stations, properties owned by The E.W. Scripps Co. and at TEGNA TV stations, courtesy of MadHive.

FOX, Scripps and TEGNA are now tapping MadHive’s full stack solution to address this problem.

MadHive’s platform has incorporated tools for fraud detection, attribution, audience based-buying and delivery guarantees. Now, MadHive is offering the clients its “Audience Forecaster” platform.

The company says it can help the TV station owners in measure and control frequency across providers and DMAs.

There’s also the lingering issue of transparency for OTT and Connected TV, areas where broadcast TV companies are growing thanks to the availability of local news programming through station apps and platforms including Haystack TV and NewsOn.

MadHive CEO Adam Helfgott says, “The concept of delivery guarantees is a longstanding tradition in the world of linear, but delivery can be difficult to predict in the programmatic landscape. Developing an accurate forecasting methodology involves building a robust technical infrastructure capable of ingesting, organizing, and optimizing billions of signals.”

 

RBR-TVBR

CP Taps Tampa News Vet For Local PR, Marketing

Radio+Television Business Report
4 years 2 months ago

A Tampa Bay-based live event broadcast production firm and its streaming-for-broadcast tech subsidiary are teaming with a veteran WFTS-28 news anchor by having her newly launched business handle all local marketing and PR services.

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RBR-TVBR

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