Industry News

Adthos has introduced what it calls “the only free ad-serving technology built specifically for radio.”

Adthos Ad-Server is an ad sales application that replaces playout of ads by an existing automation system, allowing digital audio and radio “to be sold seamlessly within a single integrated campaign.”

The company said the accompanying “integrations” provide users more flexibility; replace audio live and quickly without having to take multiple actions; and send reconciliation back to the user’s traffic system. The system also can facilitate local insertion on boosters and translators, and integrate workflows between the user’s digital and broadcast products.

Its streaming encoder encodes streams in AAC, HE-AAC and MP3, and is compatible with major streaming servers.

The platform is free to stations, and Adthos says further releases are planned later this year.

Adthos is a trademark of Wedel Software. The introduction was announced by CEO Raoul Wedel.

“Adthos Ad-Server can be installed without the need for multiple integrations and zero downtime. Radio stations gain the ability to easily sell, schedule and execute multi-platform campaigns with minimal intervention and with many tasks completely automated,” the company stated.

“In the first release, users can enjoy features such as instant reconciliation and an intuitive customer interface providing for updates and insights on campaigns at a moment’s notice, while the ability to replace spots in real time delivers incredible responsiveness.”

The post Adthos Ad-Server Is Free Ad-Serving App for Radio appeared first on Radio World.

There’s a new Market President for the iHeartMedia radio stations serving Salt Lake City.

At the same time, a member of the sales team has been elevated to a Sr. VP position in that department.

Why are the changes being made? Stu Stanek, who has been with iHeartMedia for more than 20 years, on Monday retired.

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The woman who has served as President/CEO of the Multicultural Media, Telecom and Internet Council (MMTC) is no longer in the role.

Effective today, Maurita Coley has retired from the Washington, D.C.-based advocacy group.

Her replacement is immediately taking over her position.

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With the Memorial Day holiday weekend leading one department store chain to bump up its ad spend, one health and beauty brand greatly accelerated its spending at spot TV to finish at No. 3 in the latest Media Monitors Spot Ten TV report.

At the same time, a big Procter & Gamble Co. brand is back on the weekly report.

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By Rosemary Ravinal

Masks off! … If you are fully vaccinated.  Yet, some people may opt to continue to WFH, at least part of the time.  Knowledge workers have become accustomed to working remotely, and splitting time between the office and home is expected to become the new normal, according to a PwC’s Remote Work Survey 2021.

How should businesses combine the flexibility of remote work with the opportunities of in-office interactions?  Hybrid solutions provide the best of both worlds with employees rotating in and out of offices configured for the virtual world.

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When it comes to retransmission consent fees, there’s perhaps no more touchier subject for both broadcast TV station owners and for MVPDs that earn revenue for bringing crystal-clear signals of these stations to their customers.

For companies such as Gray Television, Nexstar Media Group, TEGNA and The E.W. Scripps Co., retrans consent revenue is more important than ever, as broadcast TV’s core advertising trends remain hazy against local digital growth and evolving viewer habits.

Then, there are the “cable” and satellite TV providers, who consistently finger-point at broadcast TV owners for demanding more and more from them, even with substantial investments in local news departments and ATSC 3.0 NEXTGEN TV transitions.

The MVPDs have lamented that they have no choice but to pass the increased cost in carrying local TV stations on to customers. That’s exactly what is now happening for those who rely on Charter Communications’ Spectrum services. Higher bills are on the way.

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HOBE SOUND, FLA. — Until now, a licensee of radio stations in Upstate New York and the South has seen the involvement of two principal owner-operators and the investment of a Palm Beach County-based private equity and growth-oriented entity “that provides patient capital to exceptional management teams.”

It seems this investment has proven to be a smart one, and puts Jim Leven and Bruce Mittman in a positive light. They have filed paperwork to buy out this equity investor’s stake in their company, Community Broadcasters.

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On October 19, 2020, a broker release obtained by RBR+TVBR revealed that Ramar Communications had agreed to sell The CW Network affiliate in Lubbock, along with two low-power facilities, to Gray Television.

The FCC eventually approved the deal, consummated by Ramar following the February 11, 2018, death of its founder, Ray Moran, at the age of 82.

Now, Moran’s legacy will live on as Ramar is purchasing a low-power TV station in Colorado.

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Many know him as the face of Wedel Software. Now, he’s the CEO of a brand-new ad sales platform for radio advertising called Adthos.

Raoul Wedel joins RBR+TVBR Editor-in-Chief Adam R Jacobson from the Dutch city of The Hague to share more about the new product release.

How does Adthos from what is presently available in the marketplace? The Adthos Ad-Server is free … so how does Wedel make money?

Get the no-nonsense answers to these questions in this fresh podcast, presented by dot.FM!

Listen to “The InFOCUS Podcast: Raoul Wedel” on Spreaker.

It’s “listener-supported radio from Towson University” that brings the Baltimore metropolitan area a blend of eclectic Adult Alternative music that’s not so dissimilar to widely known WXPN, just up the road in Philadelphia.

That will soon change, however. But the new owners of WTMD-FM promise there will be no other differences, once this deal closes.

And, we’ve got the price tag to share.

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