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The author is technology director at Australia Radio Network/ARN.

MELBOURNE, Victoria — ARN (Australian Radio Network) is one of the country’s leading broadcast and on-demand audio companies, “Defining Audio” with ownership or investments in 12 radio stations nationwide plus digital entertainment platform iHeartRadio and Australia’s number one podcast publisher, the iHeartPodcast Network.

We have a long history of providing our audience with the latest in streaming technology and were the first broadcaster in Australia to offer clients and listeners dynamic addressable content and interactive inventory.

To accommodate evolving technology, we have worked with several major streaming and cloud vendors. While we learned a lot in the process, the most obvious lesson was the challenge of managing a public-facing production platform. It’s not as simple as “set it and forget it.” The server farm required constant maintenance, which is time-consuming — particularly when dealing with multiple vendors.

Two years ago, we made the strategic decision to migrate our services to a hybrid hosting environment. We considered moving our streaming infrastructure to our private cloud, but we wanted to explore using a managed service that had experience with dynamic audio.

Our first goal for the transition was to simplify our streaming infrastructure to prepare for the future. We had multiple vendors and legacy systems supporting our live streams, making the existing infrastructure complicated and too difficult to scale. We also needed to increase our streaming capacity to accommodate an expanding number of audio channels and ensure suitable headroom for forecasted streaming listener growth.

Finally, we wanted to improve our reporting and analytics, as our management, commercial and content teams had no visibility of real-time or historical data.

NZME, our iHeartRadio partners in New Zealand, had transitioned to a managed service a year before us and selected StreamGuys as their provider. After speaking with multiple potential vendors, it was obvious there was a certain “peace of mind” and assurance that StreamGuys’ leadership brought to the conversation.

StreamGuys also works closely with the AdsWizz platform that we use for ad replacement and monetization, and their proposal provided the headroom we wanted for growth and a clear migration plan.

Seamless Migration

We commenced the migration of our streams to StreamGuys in March 2020. Their team was professional throughout the onboarding and user migration process. It is honestly the first time I’ve migrated so many streaming services with no noise. The “lift-and-shift” was seamless — and this was during the early months of COVID-19 when everything else was difficult.

StreamGuys now manage live streaming with midstream ad replacement for ARN’s iconic Australian brands KIIS, Pure Gold and The Edge, which are all integrated into the iHeartRadio Platform. StreamGuys handles our full audio payload, including radio simulcasts, DAB+ simulcasts, iHeartRadio stations and our expanding array of audio partnerships. StreamGuys hosts our audio streams through their Australian data center and is giving 100% uptime to our listeners.

StreamGuys’ SaaS suite provides flexible tools to help us monitor our operations. SGmetadata monitors what we are encoding from the studio complex to ensure that ad break replacement is being properly triggered. StreamGuys also created custom alerts in their SGalerts monitoring system that notify us of changes to our load balancing or other outages in our systems.

Our migration turned out to be perfect timing. During the pandemic, we have seen a significant increase in streaming traffic across all ARN and iHeartRadio audiences. In a relatively short time, StreamGuys have delivered multiple significant benefits — doubling our streaming capacity, adding new commercial inventory opportunities and overcoming our data visualization issues.

The operational stress of managing the server farms and day-to-day operation ourselves is not missed, and StreamGuys have proven to be a valuable technology partner. In many ways it’s like they have joined the ARN technology team.

Radio World User Reports are testimonial articles intended to help readers understand why a colleague chose a particular product to solve a technical situation.

For information about this product, contact StreamGuys in California at 1-707-667-9479 or visit www.streamguys.com.

The post User Report: StreamGuys Assures Streaming Uptime for ARN appeared first on Radio World.

Digital Radio Mondiale expressed satisfaction with its progress in Pakistan.

Pakistan Broadcasting Corp. requested that the government include a policy mandating that all new cars in Pakistan have DRM receivers, a policy already supported by the Ministry of Broadcasting.

The plan will be discussed for inclusion in an Automotive Industry Development and Export Plan for the coming five-year period, created by the Ministry of Industries and Production. DRM said PBC representatives will be part of the consultative body that will issue the new automotive policy.

PBC has a three-stage plan with cost estimates, for the rollout of DRM across Pakistan.

“This represents yet another major step in the already significant progress made by PBC towards the rollout of the DRM digital radio standard in both the AM as well as VHF bands in their country,” DRM wrote in an announcement.

“This policy will be a key driver for all major automobile brands and OEMs to prepare and produce line-fit DRM radios in their new cars and also to provide solutions for the after-market vehicles in Pakistan.”

 

 

 

The post DRM Pleased With Progress in Pakistan appeared first on Radio World.

The commercial radio business may be challenged in the United States right now; but it will still be in the top five media platforms in terms of local ad revenue next year, and it should hold onto its share of the overall local ad market.

That is the projection of BIA Advisory Services, which released its U.S. Local Advertising Forecast.

It believes total local advertising revenue across all media in the U.S. will reach $137.5 billion in 2021. “This estimate represents a 2.5 percent year-over-year growth from the firm’s final post-COVID estimate for 2020 of $134.1 billion, as businesses start to adapt and rebound from the pandemic lows,” it stated.

“As the expected presence of vaccines will help with the continuing rebound in the economy, we expect this increase will occur throughout 2021 even without the presence of significant political advertising.”

Radio, the company projects, will bring in $12.6 billion in ad revenue. (This includes all spot revenue from OTA radio, from national, regional and local advertisers, as well as radio online advertising.)

That performance would be up 1.4% from BIA’s latest estimates for 2020, the company told Radio World, and it would keep radio at about 9.2% of the local ad pie, “pretty flat” with this year’s 9%.

The graphic shows the top five categories with dollar totals and percentages provided by BIA.

Overall the company thinks traditional media revenue will see a slight decline from this year, while digital media will grow a few percentage points and reach 44.7 percent of total local media revenue.

“Although we are estimating an overall increase in total local advertising next year, we do not expect spending to recover to pre-COVID (2019) levels until 2022,” said Mark Fratrik, chief economist and SVP at BIA Advisory Services.

“The availability of a vaccine early in the new year will be a key factor to a much stronger year for almost all vertical advertising as the economy rebounds and consumers start moving around more freely and even going back into the office.”

“This year saw a very strong shift into digital media for its lower costs, accountability and flexibility,” Fratrik said in a press release. “However, it also included substantially improved targeting, attribution and ROI tools from broadcast TV, broadcast radio and MVPDs that cannot be ignored.”

Speaking of TV and radio, the company wrote: “Even with the onslaught of new digital competitors, these traditional media still retain sizable audiences that many national and local advertisers want to reach.”

But it said local mobile and online will account for more than one-third of all local advertising, and that OTT advertising will continue to grow; it described OTT TV and the connected TV segment as “game changers for the broadcast industry” because of how easy it is to purchase fragmented inventory and do audience targeting.

The post U.S. Local Ad Revenue to Grow in ’21, BIA Predicts appeared first on Radio World.

The Federal Communications Commission provides an option for AM stations to broadcast using an all-digital signal.

In this document the Federal Communications Commission (Commission) addresses the Petition for Reconsideration (Petition) filed by Discount Legal, regarding the Commission's Report and Order in the Noncommercial Educational (NCE) comparative standards proceeding (2019 NCE R&O). The Commission dismisses the Petition as procedurally defective, and alternatively and independently, denies the Petition.

Substituting DTV channel 26 for channel 8 at Portland.

Issued a Notice of Apparent Liability for Forfeiture in the amount of $6,000 to Jimmy Dale Media, LLC, for failure to timely file license renewal applications for WMCJ(AM) and WFMH(AM), Cullman, Alabama

Substituting DTV channel 18 for channel 12 at Mesa

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Raven License Sub, LLC enters into Consent Decree to resolve political file investigation

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STARadio Corp. enters into Consent Decree to Resolve Political File Investigation

Substituting DTV channel 31 for channel 11 at Minneapolis

NRG License Sub, LLC enters into Consent Decree to resolve political file investigation

It’s an SBE special! We talk with Society of Broadcast Engineers President Wayne Pecena about the organization’s pending projects, its pandemic response and its new executive director. Geary Morrill previews the Technical Professional Training Program that launches in January. And Mark Persons reflects on his career after receiving the SBE’s prestigious John H. Battison Award for Lifetime Achievement.

Read it online here.

Prefer to do your reading offline? No problem! Simply click on the digital edition, go to the left corner and choose the download button to get a PDF version.

Buyer’s Guide

Streaming, Podcasting and Online Content Delivery

Customers of Comrex, Telos and StreamGuys explain why they chose the products they did. Also learn about new offerings from Tieline, Inovonics, StreamS, Wheatstone, RME and BroadcastPix.

Processing

Making PPM Encoding Easier

Mike Pappas writes about how an Orban AM processor came to have the Nielsen encoding built in.

 

Also in this issue:

• A Lineman’s Tips to Ground an STL Pole
• Belizaire Reflects on Race, Success
• HD Radio: A History of Innovation, a Future of Growth

 

The post Inside the Nov. 25, 2020 Issue of Radio World appeared first on Radio World.

Programmatic ad platform AdTonos says a campaign for Audi in London marked the first time interactive audio ads have been launched across commercial radio on smart speakers.

The U.K.-based company has a technology called YoursTruly that was used in a campaign in which listeners could react to the Audi ad with a voice command to book test drives for Audi cars or find a dealer.

“The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s vast portfolio of commercial radio stations,” AdTonos wrote in a press release.

It said YoursTruly was developed to exploit “the significant and fast-growing potential of native audio ad experiences.”

To make it work, the ad features an “interaction trigger” that is inserted into an ad break; listeners can react to the ad with a voice command to engage the voice assistant and complete a desired action before being returned to the live station.

This campaign was in partnership with Octave and Omnicom Media Group’s agency, PHD. It was planned by PHD and targeted commercial stations including Absolute Radio, Kiss Radio and Magic Radio.

 

The post AdTonos Promotes Interactive Audio Ads appeared first on Radio World.

The author is SVP, Engineering — Digital Platforms at Xperi Corp. This commentary is part of Radio World’s Radio@100 series marking the industry centennial.

A hundred years later, reports of the demise of radio continue to be greatly exaggerated. Again.

In fact, it seems that the very idea of radio has been waved away as a second-hand thought only for it to show its deep value — time after time. Even today, as the media splinters and morphs into the many ways people engage with content, radio is here, valued and appreciated — and continuing to rank above all other channels in consumption.

Radio has survived and thrived thanks to continuous innovation, along with the dogged work of achieving scale and adoption of those innovations. Those who have made radio their careers have focused on delivering what consumers want by coming together to innovate across content and technology.

For example, in the early days of FM radio that meant that stations launched FM broadcasts without receivers in the market, driving the adoption of an improved sound experience that increased the value of their content.

Making Radio Competitive

In a way, the idea of HD Radio began, over 20 years ago, much like those FM radio days. Broadcasters were seeing competition for their products and services — from satellite radio, iPods and MP3s. The vision was to develop a digital solution that would allow broadcasters to be competitive, by improving quality and enriching the overall content experience. It was “CD-quality sound, no hiss or fuss” with the name of the song showing up on the digital screen, with multi-casting opportunities.

This would prove to be a more engaging way for this increasingly digitally oriented audience to experience the local and personal content that broadcasters had spent years nurturing.

It sounds easy, but being the first to do something is always a risky, uphill endeavor. And while the story of HD Radio has always been about technical invention, the most critical part of that story is how it brought receiver-makers and broadcasters together.

It’s fair to say, in fact, that the HD Radio journey started as a classic Catch-22: the receiver-makers would not invest in a new product if no one was transmitting; broadcasters would not transmit if there were no receivers in the market to pick up their signal.

Fortunately, precedent had already been set when Westinghouse created broadcast content for their early wireless receivers. The first commercial broadcast in the U.S., aired on KDKA on Nov. 2, 1920, announced the winner of the Harding-Cox presidential race. More importantly it announced commercial radio — and changed the world.

Glory Days of Receivers

The first commercial automotive HD receiver was the Kenwood KTC-HR100 HD Radio tuner; it was a dealer-installed aftermarket item. The black box went into the vehicle’s trunk and the HD Radio function was completely separate from the main radio headunit.

We spent thousands of hours developing and testing it, including having groups from Japan and the U.S. drive around, measuring reception and performance for days on end. Home products took the same journey: the Boston Acoustics Recepter Radio HD went through hundreds of hours of testing and validation.

At first, those units were expensive.  But the economic tipping point came when Visteon signed with BMW AG to put HD Radio in 2006 model-year cars — that was the key that started the engine for HD Radio.

Today there are 42 car manufacturers and 290 models available with HD Radio. The Catch-22 has been solved, with each side of the ecosystem having exactly what they need: the audience and the technology to serve up a premium experience, where and how consumers want it.

According to the recent Techsurvey 2020 by Jacobs Media, 69% of listeners surveyed said that the main reason they listen to radio is that it’s easiest to listen to in the car.

Innovation Evolves

Over the past 20 years, we’ve worked with our partners to develop thousands of different radio models for car, home, portable and phone. To date, we have tested almost 4,000 radio models through our 80+ point product certification program.

What began with 12 people working on our vision for HD Radio, continues with hundreds of experts in technology development and systems engineering. All told, thousands of people around the world are involved in the development, production and sale of HD Radio.

And those new receiver products have innovated to transform radio listening into a much richer experience compared to the first HD Radio receivers launched 16 years ago. Consumers can now access multicast HD2-HD3 audio programs and have a visual experience with album images

It has been quite a journey, one in which the immutable law of consumer value has ruled. Costs have decreased and the accessibility of HD receivers has increased. Quality has improved thanks to a worldwide production ecosystem with established relationships with over 50 manufacturing partners across the world.

The important thing, though, is content. That’s why radio is a sustainable platform. It’s something we’re very proud to be a part of, this innovative power to deliver personal options to consumers. The Jacobs’ Media Techsurvey makes it clear: Six in 10 say that personalities are the main reason they listen — and close to 90% agreed that one of radio’s primary advantages was its local content.

Personal. Local. And immersive. I see that as the future of HD Radio.

As we get set for the next 100 years, there are three things that will power the growth of HD Radio — and radio in general.

The first is humility. Learning from our experience informs the growth of the future, especially in terms of HD.

The second is momentum, because as HD grows, all connected industries gain velocity and opportunities to create more interactive and personal radio experiences.

And finally, it’s to remain fearless in our innovation journey, and to be relentless in bringing new ideas and features to the market. That’s how we deliver on the promise of a better experience for listeners — and that’s why we’ll be here 100 years from now.

The post HD Radio’s History of Innovation and Future of Growth appeared first on Radio World.