A new ad measurement partnership between SiriusXM Media and the integrated ad server tied to the Pandora ad-supported streaming business and SiriusXM podcasts is designed to aid CMOs in getting a fuller understanding of the campaign's ROI. It builds on measurement agreements with a host of other vendors, including Nielsen.
It is a technology that is being embraced by terrestrial radio stations across the U.S., thanks to companies such as Futuri and Super Hi-Fi. Now, the nation's subscription-based audio content creation and distribution leader has partnered with a tech company that will allow it to bring AI-generated advertising to listeners.
Is it true, or is it a report littered with misunderstandings about the continued resilience of broadcast radio and TV? That's what some industry leaders may question after digesting the findings of a report released Tuesday from Attest, which used an online survey to gather its results.
She brings a decade of experience reporting and producing for NBC News, where she served as a Chicago correspondent. Barrett was, before that, a campaign reporter embedded on the 2020 trail, and a producer for NBC News’ Business and Tech Unit.
Streaming reached a "historic milestone" in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever. That's according to the latest installment of Nielsen’s monthly report known as "The Gauge."
Verbit has brought to market a speaker ID feature for its Captivate ASR captioning product. It's an update designed to improve the quality and clarity of automated captions during live broadcasts by identifying not just speaker changes but the speakers themselves.
California-headquartered Inovonics Inc. has rolled out a firmware upgrade for its 677 EAS Triple Tuner. It adds new features to enable compatibility with both today's EAS hardware products and forthcoming software-based EAS implementations.