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Using controls developed in VisTool.

From our Who’s Buying What page comes this look into a new Lawo installation for Brazilian broadcaster Rádio Itatiaia.

The supplier says the broadcaster installed a new routing system to switch, process and distribute programming from its headquarters in Belo Horizonte. Rádio Itatiaia supports a network of 52 affiliate stations in the state of Minas Gerais.

The new system uses Lawo’s Power Core mixing engines, Nova17 routing frames and custom touchscreen controls that were designed with Lawo VisTool Unlimited graphical control software. Rádio Partes did the integration.

“Project planning began in 2018, with the goal of replacing an aging digital router with a true AES67 system that could work with AoIP equipment from a variety of manufacturers, and be easily expanded to accommodate future needs,” Lawo stated in a press release. The system uses the Ravenna networking protocol.

“Itatiaia also wanted a system with DSP capabilities to enable audio shaping of sources on-the-fly, and, being a network content provider, operational redundancy at every level.”

Redundancy is provided by two Lawo Power Core engines, each paired with a Nova17 routing frame with dual redundant master control/interface cards that are interconnected via mirrored MADI backbones, with automatic failover from the primary to the secondary system in case of a fault. Control also is redundant, with physical controls via rack-mounted KSC controller panels and then touchscreen PCs with VisTool graphical control software.

A Host at Rádio Itatiaia

A PTP grand master handles synchronization, with a Lawo A__mic8 unit providing backup clocking.

Rádio Itatiaia’s Vice President Cláudio Carneiro was quoted in the announcement saying, “The ability to integrate with our existing AoIP mixing desks as well as Dante devices using Ravenna with AES67 is unprecedented.”

Lawo posted a case study on the Rádio Itatiaia project at its website.

See more Who’s Buying What stories here. Radio World welcomes news about recent installations including studios, RF and all other technical operations; email radioworld@futurenet.com.

 

The post Brazil’s Rádio Itatiaia Has New Lawo System appeared first on Radio World.

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Webcasting platform Live365 recently hosted a “World Audio Day 2020” conference, a virtual event about a range of audio topics and trends.

Here’s a sampling, with info on how to find the full archive online:

Future of podcasting: A panel discussion explored impediments to increasing podcast audiences These include the need for Android smartphone users to install podcasting client software on their handsets before they can access this content, a problem akin to buying a software-based radio with AM reception standard but where FM tuning has to be downloaded.

“When you buy an Android device off the shelf, there’s isn’t a podcast client on it,” said Rob Walch, VP of podcaster relations at Libsyn.

Rob Walch is VP of podcaster relations at Libsyn.

Having a native podcasting app matters: “The last big inflection point in podcasting was 2014 when Apple’s iOS 8 came out with a native podcast player app. That really helped podcasting get to where it is today.”

Language barrier: Attracting listeners to the Live365 Latin music stream “The Sounds of Brazil” is an ongoing challenge for station Creative Director Scott Adams. Since the songs generally are in Portuguese, selling this content globally based on the lyrics is out.

To solve this marketing problem, Adams promotes his internet radio station using tags such as Smooth Jazz, Latin Jazz and Contemporary Jazz. They give non-Portuguese speaking listeners many reasons to tune in.

“It’s all about crossover and outreach,” Adams said during a station marketing panel. “Everything has to be relatable to the listener … (They) may not be able to relate to songs sung in Portuguese, but they can certainly relate to Rio’s sun-kissed beaches.”

Create your persona: Radio station imaging was front and center in a content creation and production libraries session; specifically how effective imaging can create an alluring station persona in the listeners’ minds.

Matthew Anderson is director of custom imaging at Benztown.

To make this happen, “you need to look at your radio station as its own person,” said Matthew Anderson, director of custom imaging at Benztown.

“The voiceover that you choose and the creative copy that you write is the voice of that person,” he explained. “So who do you want to be?”

It’s like Christmas every day: The year-round popularity of seasonal music was explored in a station formats session, as explained by panelist Bud Kress. He is the owner/operator of Live365’s “That Christmas Channel,” which plays holiday music 24/7.

“We’re constantly playing the biggest hits of Christmas and more,” said Kress. Even in the “off season” between January through August, “we’re still maintaining a nice audience. There are people listening to Christmas all year long.”

Mutual harm: RealNetworks Founder Paul Glaser mused on the music industry’s inability to find common ground on content streaming, and the money-making opportunities they missed as a result, during a discussion of the history of internet radio.

“The music industry resembles nothing more than a circular firing squad in terms of how it works,” Glaser said. “What we saw play out over a 15-year process was a very Darwinian process.”

How to Watch

The event was held not long after the pandemic hit the United States hard. Its goal was to bring together voices from internet radio and AM/FM broadcasting, podcasting, monetization to legality, programming and marketing.

Live365 said thousands of people tuned in. Justin Ruoff, vice president of operations, said, “We set out to try to plan a full teleconference in just three weeks time due to the circumstances going on right now in the world. To see dozens of organizations and industry leaders, as well as thousands of webcasters and fans, pull together for an amazing day of information sharing goes to show just how special this community is.”

The panel discussions are available on YouTube. The content is broken down into topics such as Content Creation & Production Libraries; Station Formats; Station Marketing; History of Internet Radio; Ad Tech; and SoundExchange Overview.

 

The post Snippets From “World Audio Day” appeared first on Radio World.

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