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Radio+Television Business Report

NewsNation Selects Its D.C. Bureau Chief

Radio+Television Business Report
4 years 3 months ago

WASHINGTON, D.C. — With WGN America set to rebrand itself as NewsNation, building on the Nexstar Media Group-owned cable network’s prime-time news block, a new Washington, D.C. Bureau Chief is settling in Inside the Beltway.

It’s an individual who reports to VP/New Jennifer Lyons that helped Norah O’Donnell get settled in to new D.C. environs in 2020.

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RBR-TVBR

The Next Retrans Battle for CMG: A DirecTV Deal

Radio+Television Business Report
4 years 3 months ago

As Cox Media Group stations formerly owned by Brian Brady‘s Northwest Broadcasting cheer their return to Suddenlink lineups across the U.S., Apollo Global Management-controlled CMG faces another retransmission consent battle.

This one involves one of the nation’s two direct broadcast satellite providers.

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Adam Jacobson

ACDDE Reveals Agenda For Feb. Virtual Meeting

Radio+Television Business Report
4 years 3 months ago

The FCC has released what it’s calling the “anticipated agenda” for the next virtual meeting of its Advisory Committee on Diversity and Digital Empowerment (ACDDE).

The online gathering is scheduled for February 11.

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RBR-TVBR

Al Peterson, Who Shifted From AOR To News/Talk/Sports, Is Mourned

Radio+Television Business Report
4 years 3 months ago

He spent more than 45 years in the radio broadcasting industry, with notable rock ‘n’ roll stints in Western New York, Tampa-St. Petersburg and San Diego. But, he’s most likely remembered as a champion of spoken word radio, thanks to his tenure as News/Talk/Sports Editor for the defunct Radio & Records and, later, at the helm of his own daily e-newsletter.

Al Peterson, who recently retired and lived in Rancho Bernardo, Calif., has died. He was 68.

RBR+TVBR OBSERVATION by Adam R Jacobson: It’s been a rough 48 hours. First, I learned of the loss of longtime mentor and friend Bill Tanner. Then, I received word that my last boss at R&R had died. It’s rough because Al was just wonderful to so many across the industry. (SEE FULL TEXT BELOW).

 

News of Peterson’s passing first surfaced late Thursday and was confirmed early Friday by RBR+TVBR. Former colleagues Steve Resnik and Kevin Carter, partners in RAMP: Radio and Music Pros, were the first to share the news on their website.

They sourced a private message posted on Facebook that provided details of Peterson’s passing. He died “a little over a week ago.” And, he did not die of COVID-19.

Rather, Peterson succumbed from an unusual series of events that led to oxygen being cut off to his heart, his brain and his lungs. His family noted that his death was sudden.

Per Peterson’s directive, his organs were harvested for transplant. According to AllAccess, Peterson’s liver has already resulted in a life-saving transplant of a woman in Southern California. Additionally, enough skin, bone, tissue and other transplantable features could potentially help more than 60 people.

FROM ‘MAGIC’ TO ‘NTS’

Peterson began his career in programming, and on the air, in Rochester, N.Y. In one of his first leadership roles, Peterson was appointed Program director of WMJQ-FM “Magic 92” in Rochester, which switched from News on February 1, 1977 with a Album-Oriented Rock approach similar to what could be heard on stations such as “Love 94” in Miami and, later, at WMMO-FM in Orlando. Previously, Peterson was the production director for WBBF-AM and WMJQ’s predecessor.

Peterson would work crosstown at WHFM, and then relocate to Tampa. There, he programmed WQXM, the original “98 Rock.”

In 1981, he famously jumped across town to Rocker WYNF-FM, sparking a memorable AOR war as “95YNF” rattled “98 Rock” while WRBQ “Q105” commanded the remainder of the young adult and youth audience.

One year later, however, in 1982, Peterson would depart WYNF to join Pollack Communications as VP/Programming and Research.

There, he supervised research for stations consulted by the company, working alongside Jeff Pollack.

From 1983-1993, he headed his own program and management consultancy while also serving as an affiliate consultant to Unistar Radio Networks‘ 24-hour format division.

Then, in October 1993, Peterson was named VP/Operations for PAR Broadcasting, a San Diego-based entity that owned KGMG, KIOZ and KKLQ-AM & FM “Q106.”

Coverage of Al Peterson being named VP/Operations of PAR Broadcasting in October 1993.

At Q106, Peterson’s duties included ensuring the continued success of its morning show, hosted by Jeff Detrow (today the afternoon co-host for Educational Media Foundation’s Christian Contemporary KLOVE network) and Jerry St. James.

Peterson would remain at PAR through the end of 1997.

That’s when he would make a career pivot that would firmly establish him as a trusted voice and columnist for the Talk radio community, as he joined R&R as News/Talk/Sports Editor.

It was a role he kept through R&R’s August 2006 merger with Billboard Radio Monitor, exiting in April 2007 to start up his own operation under the “NTS MediaOnline.com” name.

Peterson would publish NTS MediaOnline Today through Dec. 16, 2016 as an afternoon e-newsletter. Sales was handled by Oklahoma radio station owner Brooke Williams, a SVP/Membership of the RAB who is also a R&R alum.

Peterson is survived by his wife, Cindy, and his children Adam and Rebecca. “We will honor his wishes with a BIG celebration of his life once the world opens up again and we can all be together to laugh, dance, eat, drink and pay tribute to the wonderful life he had,” his family said via Facebook, RAMP 24/7 reports.

In lieu of flowers, the Peterson family asks that donations be made to one of Al’s favorite charities, San Diego Food Bank.

RBR+TVBR OBSERVATION — by Adam R Jacobson

It’s been a rough 48 hours. First, I learned of the loss of longtime mentor and friend Bill Tanner. Then, I received word that my last boss at R&R had died. It’s rough because Al was just wonderful to so many across the industry.

Al arrived a year and a half after I began at R&R. I was hired by one of his predecessors, Randall Blooomquist, and we had a shared passion for rock ‘n’ roll, Tampa, San Diego, and reporting the facts in a fair and honest environment. 

Over the years, Al and I had formed a strong bond, culminating in his informal oversight of daily news operations in the final months of R&R as a Perry Partners-owned operation. On the morning staff learned via media reports that VNU was merging R&R and Billboard Radio Monitor, Al was one of the first people I contacted. 

Later, as Al would launch his own publication, I kept in regular contact even as I had moved on from covering the radio business. It was one way to stay connected, and up to date on everything in the Talk radio world, which he conquered at R&R through conferences dedicated to the Spoken Word format. Those events were among the most remembered by legions of radio industry executives, because it attracted heavyweights including Paul Harvey.

Al’s death was shocking to read. Then, I learned of his wishes. No funeral. Donation of body parts to those in need. That warms my heart, because it confirms just how wonderful of a man Al was.

I’m sure I’m not alone with those sentiments.

Adam Jacobson

Ed Stolz: Surrender, Or Else, To U.S. Marshals

Radio+Television Business Report
4 years 3 months ago

The continuing saga of the man known for his quixotic quest to annul an Entercom Communications transaction consummated a quarter-century ago, an individual who is losing ownership of all but one of his radio stations, has reached its zenith, thanks to a judge presiding in the U.S. District Court for the Central District of California.

Ed Stolz on Thursday afternoon was ordered to surrender to U.S. Marshals in Riverside on Groundhog Day, at exactly Noon Pacific.

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The order from Judge Jesus Bernal signaled what many who have been observing the case, WB Music Corp., et al v. Royce Intl. Broadcasting Corp., et al: Bernal has lost patience with Stolz.

Importantly, the order to surrender comes after Stolz was held in contempt of court for failing to respect Bernal’s prior orders and a January 12 petition submitted to the court by attorneys Fred Heather and Rory Miller at Glaser Weil Fink Howard Avchen & Shapiro on behalf of the court-appointed receiver of Stolz’s three FMs.

That would be Larry Patrick, Managing Partner of Patrick Communications and the operator of radio stations in Wyoming. Patrick was appointed the receiver of Class A KRCK-FM 97.7 in Palm Springs, Calif.; Class A KREV-FM 92.7 in Alameda, Calif., with coverage of the city of San Francisco and Oakland; and Class C KFRH-FM 104.3 in North Las Vegas, Nev. by Bernal in July 2020.

The naming of Patrick and assignment of the stations’ license to him came after the stations failed to pay ASCAP license fees “over several years” and continued to broadcast songs written and published by the group’s members without permission.

Faced with the loss of ownership of the three stations, Stolz engaged in a series of actions that obstructed Patrick from gaining full control, and moving forward with their sale.

VCY America Inc., the Wisconsin-based non-profit religious broadcaster that gains a considerable foothold in California and in Sin City with its Christian Talk & Teaching programming, is set to become the FMs new owner. It is agreeing to pay $6 million for the properties — per agreement signed not by Stolz but by Patrick.

VCY is all but ready to assume control. It immediately paid $5.4 million in cash, with the remaining $600,000 considered as an escrow payment.

However, Stolz is engaged in “ongoing disobedience,” Patrick’s legal counsel argued. Bernal agrees.

Most recently, Patrick’s attorneys said, Stolz instructed James Palomares — the sole remaining full-time employee of the three stations — to publish a number of post-filing announcements required by the FCC as part of the broadcast license transfer process to VCY. But, Stolz intervened, the attorneys claim. He demanded that Palomares not do so. The act is necessary in order to make the license transfer happen.

“Enough is enough,” the attorneys wrote. “The court is well familiar with Mr. Stolz’ antics, and has already been forced to hold him in contempt and order him jailed in order to secure his compliance with the receiver’s efforts.”

Now, it appears Stolz has run out of further opportunities to concoct a scheme that, somehow, would allow him to retain control of the trio of FMs; a spoken-word AM owned by Royce International serving Las Vegas is not included in the lawsuit.

And, it seems Stolz is now without legal counsel. On January 6, Dariush G. Adli filed a motion to withdraw as counsel of record for Royce Broadcasting.

He will need a new lawyer by February 4.

That said, he will most likely be in the custody of U.S. Marshals on that date.

 

Adam Jacobson

Suddenlink Impasse With Cox Ends

Radio+Television Business Report
4 years 3 months ago

Cox Media Group and Altice USA/Suddenlink have reached a new multi-year retransmission consent deal for the ongoing carriage of CMG stations on Suddenlink lineups in Tulsa; Memphis; Spokane; Eureka-Arcata, Calif.; Greenville-Greenwood, Ms.; and Alexandria, La.

The agreement means that Suddenlink customers will have access to CMG’s station content, including local news, weather, sports, traffic and entertainment.

“The parties wish to thank consumers for their patience during this negotiation,” they said.

More Friday from RBR.com 

 

RBR-TVBR

Townsquare Shares Surge To COVID-era High

Radio+Television Business Report
4 years 3 months ago

It seems Townsquare Media shareholders are thrilled over the news that it is repurchasing at least 10 million of the 12.5 million shares of Class A and Class B common stock — and warrants — held by funds managed by Oaktree Capital Management L.P.

With Thursday’s Closing Bell on Wall Street, TSQ finished at its best closing price in nearly one year.

On volume of 149,564 shares against an average of 26,296 shares, Townsquare shares surged by 6% to $9.33.

It was the week of Feb. 17, 2020, when TSQ was last at that level.

And, it caps a big comeback for Townsquare, which saw its stock slump to just below $4 and remain in the $4 range through October. On November 2, TSQ finally climbed past $5. It’s been on the increase ever since.

TSQ bears a one-year target price of $13.33.

Adam Jacobson

Telemundo Tries Again To Give Mornings A Jolt

Radio+Television Business Report
4 years 3 months ago

MIAMI — First, it was called ¡Levántate! – literally, Get Up! Then, it took on a new name and look under the name Un Nuevo Día, a change that brought a “new day” to Telemundo’s network morning program.

Now, NBC Universal Telemundo Enterprises is hitting the reboot button again as it struggles to gain audience against Univision’s long-running Despierta América.

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Adam Jacobson

Why Facebook’s ‘Encouraging’ 2021 Outlook Deserves Attention

Radio+Television Business Report
4 years 3 months ago

For years, broadcast media leaders have been taking swipes at digital media’s encroachment and poaching of local advertiser after local advertiser.

Even with negative press and continued questions regarding metrics, Facebook is the platform consumers and marketers simply can’t ignore.

That’s why a new report from Pivotal Research Group Senior Research Analyst of Internet and Media Michael Levine is so noteworthy. It’s not the Q4 2020 results Facebook shared that’s worth a gander.

Rather, it’s what Facebook’s first-half revenue projections for 2021 are that’s truly eye-opening.

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RBR-TVBR

As Peacock Struts Its Stuff, This Analyst Is Aflutter Over Flex

Radio+Television Business Report
4 years 3 months ago

As noted Wall Street analyst Craig Moffett of MoffettNathanson sees it, “the really sexy growth stories right now are in streaming media.”

And, when it comes to Comcast‘s growth stories, the 33 million new Peacock subscribers seen since its launch six months ago is certainly worthy of all of the media’s attention.

What’s perhaps more noteworthy, yet rarely discussed, is the success Comcast is having with Flex.

What, exactly is Flex?

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Adam Jacobson

NAB Advisory Committee To Handle DEI Needs

Radio+Television Business Report
4 years 3 months ago

WASHINGTON, D.C. – The National Association of Broadcasters (NAB) today announced the creation of an advisory committee to the NAB Board of Directors that will provide insights and suggestions on diversity, equity and inclusion (DEI) issues.

The committee will consist of senior-level broadcasters who are women and people of color, and may include current NAB and NAB Leadership Foundation (NABLF) board members who are committed to advancing DEI issues in broadcasting.

The DEI Advisory Committee will assess the broadcast radio and television industries’ diversity and inclusion efforts and advise NAB and NABLF boards on strategies, initiatives and partnerships to increase the effectiveness of these efforts. The committee will also support NAB staff advocacy efforts at the Federal Communications Commission and in Congress on diversity-related issues. In addition, the committee will identify a diverse group of industry experts on various topics for NAB conferences and speaking engagements.

“NAB is committed to ensuring diverse voices are represented in radio and television broadcasting and that every employee has the opportunity to excel in their career,” said NABLF President and NAB Chief Diversity Officer Michelle Duke. “This new committee will help NAB continue moving diversity and equity forward, and provide guidance for the broadcast community in creating a more inclusive workplace.”

In summer 2020, NABLF created the Diversity, Equity and Inclusion Resource Center, a website dedicated to helping media companies and industry professionals create and sustain a diverse and inclusive workplace. NAB is also advocating for congressional passage of a tax certificate program that would provide a financial incentive to those who sell their majority interest in a broadcast station to minorities.

DEI Advisory Committee members will serve a two-year term with one opportunity to renew. They will participate in NAB’s board development training designed to enhance board leadership skills and prepare committee members to become successful directors.

The inaugural members of the DEI Advisory Committee are:

 

Sandy Breland
Senior Vice President, Local Media
Gray Television

Trila Bumstead
Owner
Ohana Media Group

Caroline Chambers
Senior Director, Diversity
Graham Media Group

Alysia Cox
VP and Associate General Counsel, Regulatory
Cox Media Group

Estevan Gonzales
General Manager/Owner
KSWV RadioCorey Hanson
General Manager
WALA – Mobile, AL
Meredith Local Media Group

Michele Laven – Chair
Chief Diversity Officer/Chief Human Resources Officer
iHeartMedia DuJuan McCoy
Owner, President & CEO
Circle City BroadcastingHeidi Raphael
Chief Communications Officer
Beasley Media Group

Oscar Rodriguez
President
Texas Association of Broadcasters

Sharon Tinsley
President
Alabama Association of Broadcasters

Grady Tripp
Chief Diversity Officer
Tegna

Joel Vilmenay
General Manager
WDSU – New Orleans, LA
Hearst Television

 

RBR-TVBR

GMC Ups Marshall To Deputy GC Role

Radio+Television Business Report
4 years 3 months ago

Graham Media Group, the television broadcasting company that owns such stations as WDIV-4 in Detroit and WKMG-6 in Orlando, has upped its Associate General Counsel to Deputy General Counsel.

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RBR-TVBR

Babin Upped To Lead Radio For CMG

Radio+Television Business Report
4 years 3 months ago

With Bill Hendrich‘s retirement at the end of 2020, Cox Media Group needed to select a new leader to oversee its collection of AM and FM radio stations.

On Thursday, CMG, today majority-owned by Apollo Global Management, revealed just who will be assuming Hendrich’s former duties.

While Hendrich held the title of Executive VP of Radio, his day-to-day duties are being passed on to Rob Babin, who takes the title of SVP/Radio.

Babin rises from the role of VP/Market Manager for Cox Media Group’s Atlanta and Athens, Ga., stations.

“We are so excited that Rob accepted this role on the CMG leadership team,” said Dan York, who assumed President/CEO duties at CMG following the exit of Kim Guthrie in May 2020. “He is a proven leader with a true passion for the radio, CMG and his people. Rob is a collaborative and agile executive, with deep industry and CMG expertise and passion for everything he does – making him the ideal leader for CMG Radio.”

Specifically, Babin will be responsible for the profitability, strategic direction and operational execution of CMG’s radio platform, comprised of 65 radio stations in 11 markets including Jacksonville, Orlando, Tampa-St. Petersburg and Miami-Fort Lauderdale in Florida; Tulsa; Dayton; and its home market of Atlanta.

CMG says Babin will also focus heavily “on achieving CMG’s Radio strategic growth objectives while maintaining CMG’s industry leading content, impactful community engagement, and growth-focused culture.”

Babin is a Cox Radio veteran, and has served as a regional VP overseeing Miami, Houston, Tampa-St. Petersburg, San Antonio and New York’s Long Island (Nassau-Suffolk).

Rob Babin

He’s also served as GSM and Director of Sales for CMG’s Atlanta quartet, comprised of WSB-AM, WSB-FM, WALR and WSRV “97.1 The River.”

“Over the past 20 years, I’ve had the opportunity to work alongside many exceptional individuals and teams across CMG,” said Babin. “I am thrilled to accept this position and honored to lead our CMG radio team. With our company’s incredible strength, brands, and people, we will continue to excel and grow our radio business to new heights.”

Babin is currently a board member of the Georgia Association of Broadcasters and the Radio Advertising Bureau.

Adam Jacobson

The InFOCUS Podcast: Lou Kastler, KNXR-FM

Radio+Television Business Report
4 years 3 months ago

KNXR-FM in Rochester, Minn. is the top-rated station in the market, ranked No. 217 by Nielsen Audio.

It’s a 100kw boomer, and the crown jewel in a 19-station operation focused on Southern Minnesota owned by Lynn Ketelsen and John Linder’s Blooming Prairie Farm & Radio.

How has this Classic Hits station branded as “Minnesota 97.5” managed to stay live and local from 6am-7pm, and keep both local and national advertising buys flowing some 11 1/2 months into the COVID-19 pandemic?

Station Operations Manager and morning co-host Lou Kastler shares the details in this fresh InFOCUS Podcast, presented by DOT.FM.


Listen to “The InFOCUS Podcast: Lou Kastler, KNXR-FM” on Spreaker.

Adam Jacobson

Legendary Programming Exec Bill Tanner Dies

Radio+Television Business Report
4 years 3 months ago

MIAMI — He was part of the legendary team that made Y-100 one of America’s most successful FM Top 40 stations in the 1970s. Later, he would propel Power 96 to the top of the ratings as a Latino-focused dance-fueled alternative to his former station.

In the 1990s, he would pivot by becoming one of the nation’s most respected Hispanic radio programming executives. But, he also had his challenges, with negative press nearly costing him his job some 30 years ago and a botched format change at WASH-FM in Washington, D.C., a career low point.

Today, the radio industry is coming together to mourn Bill Tanner, the EVP/Programming at Birmingham, Ala.-based SummitMedia.

RBR+TVBR OBSERVATION: Editor-in-Chief Adam R Jacobson grew up listening to “Tanner in the Morning.” He later spent decades interviewing Tanner for R&R and Hispanic Market Weekly, maintaining a close professional relationship across three decades. He shares his thoughts below.

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Adam Jacobson

Nexstar OK’s $1 Billion Share Repurchase Authorization

Radio+Television Business Report
4 years 3 months ago

The nation’s largest owner of broadcast TV stations on Thursday announced that its Board of Directors has approved a big new share repurchase program, one that authorizes it to repurchase up to $1 billion shares of its Class A common stock.

That’s not the only huge news from Nexstar Media Group. It’s board has also approved an increase in the company’s quarterly cash dividend — a somewhat incredible feat as some radio broadcasting companies saw COVID-19 suspend their dividend altogether.

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Adam Jacobson

Orioles Keeps Nest At Entercom FM, With New Deal

Radio+Television Business Report
4 years 3 months ago

Entercom and the Baltimore Orioles have agreed to an extension to their broadcast partnership agreement today, keeping WJZ-FM “105.7 The Fan” in Baltimore as the flagship station for the American League baseball club.

As part of the partnership, Entercom will manage the Baltimore Orioles Radio Network – comprised of more than 40 stations across the mid-Atlantic region.

The contract ensures that Baltimore Orioles Radio Network programming, including live game broadcasts, pre- and postgame shows, regular season weekly shows and additional offseason programming will air exclusively in the Baltimore market on WJZ-FM.

“We are very excited to continue our broadcast partnership with the Orioles,” said Tracy Brandys, Entercom/Baltimore’s SVP/Market Manager. “This ongoing partnership with the team is a major component of Baltimore’s number-one sports brand – 105.7 The Fan. As the nation’s unrivaled leader in sports radio, we’re proud to continue to be the station Baltimore turns to for the latest updates on their local teams.”

T.J. Brightman, SVP and Chief Revenue Officer for the Major League Baseball team, added, “Entercom has been a valuable partner for the Orioles and we are pleased to continue our relationship. Through our partnership of the Orioles Radio Network, we have provided millions of fans across the Mid-Atlantic access to every single Orioles game and our corporate partners the opportunity to showcase their own brands.”

WJZ-FM, once Oldies WQSR-FM under Sconnix Broadcasting ownership, also serves as the flagship station for the Maryland Terrapin Radio Network and provides Baltimore gameday football coverage.

RBR-TVBR

SXM-7 Damage Downplayed by Sirius XM

Radio+Television Business Report
4 years 3 months ago

On December 13, Sirius XM Holdings successfully launched its SXM-7 satellite. In-orbit testing of the satellite began on January 4, 2021.

Something went wrong. Now, Sirius XM is assuring consumers and investors that it “does not expect” its satellite radio service to be impacted by “adverse SXM-7 events.”

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Adam Jacobson

TEGNA Buys a Sports Podcast Network

Radio+Television Business Report
4 years 3 months ago

From Podcast Business Journal

The media company that owns such stations as WUSA-9 in Washington, D.C., and WTSP-10 in Tampa has acquired a podcast network focused on sports.

TEGNA has acquired Locked On Podcast Network, which produces daily shows for every team across the four major professional sports leagues, as well as more than 30 college sports programs.

TEGNA, formerly known as Gannett, already owns VAULT Studios, which produces podcasts.

“Local communities are at the heart of what we do, and nothing brings communities together like local sports,” said TEGNA President/CEO Dave Lougee. “That’s why we’re very pleased to welcome Locked On to TEGNA. We look forward to growing the Locked On network through collaboration with our local stations, including the potential for video simulcasts of shows, and further increasing distribution, engagement and monetization of these fan favorite podcasts.”

Locked On CEO David Locke added, “With local stations in many of America’s largest professional and college sports markets, joining the TEGNA family was a natural fit as we seek to grow our audience and expand our offerings. We’re excited to begin our next phase as we work with TEGNA on new innovations that will enhance our value with our loyal listeners and help us reach new sports fans across the country.”

Founded in 2016, Locked On produces 160 podcasts, providing in-depth coverage of every NBA, NFL, MLB and NHL team plus major college sports teams. Locked On publishes more than 600 podcast episodes each week, generating eight million listens a month. Its podcasts were downloaded more than 80 million times in 2020.

Locked On also produces industry-leading, league-wide daily podcasts for fantasy sports, sports betting, the NFL Draft and national shows featuring industry-renowned writers, reporters and insiders. Big 5 college conference experts deliver daily podcasts for college basketball and football fans for each major conference.

Locked On will continue to operate as a standalone business within TEGNA. Locke, who is also the radio voice of the Utah Jazz, COO Carl Weinstein and Locked On’s staff will join TEGNA as part of the transaction. It is expected that current contributors will continue to provide content to Locked On.

Terms of the deal were not disclosed. TEGNA will finance the acquisition through available cash on hand, and the transaction is not expected to have a material impact on TEGNA’s 2021 financials or leverage.

RBR-TVBR

Sinclair Unveils Branding For ex-FOX RSNs

Radio+Television Business Report
4 years 3 months ago

If you weren’t yet convinced that the confluence of pro sports and gambling wasn’t just more than a fad, Sinclair Broadcast Group has perhaps just made a move that will change that for good.

The company led by CEO Chris Ripley has shed all vestiges of FOX Sports branding from its recently acquired regional sports networks (RSNs) by moving forward with the release of logos reflecting their previously announced rebranding.

Bally Sports regional logos will replace the existing FOX Sports regional logos when the networks officially rebrand in the coming months.

For Sinclair President of Local Sports Steve Rosenberg, the formal unveiling of the Bally Sports logo — along with its regional variants — “signifies a new, transformative chapter in the regional sports business and is representative of our cohesive partnership with Bally’s. The upcoming rebrand across our RSN footprint is incredibly exciting, not only for our entire portfolio, but for loyal sports fans across the country.”

Created in concert with Interbrand, Bally’s marketing consultancy group, the logo features the iconic red Bally script atop a red “sports” typography.

As part of the rebrand, two RSNs will transition to new geographic monikers when
Prime Ticket becomes Bally Sports SoCal. At the same time, Sports Time Ohio (STO) becomes Bally Sports Great Lakes.

The moves, says Sinclair, come in an effort “to further align the regions with their true
geographical roots and the new Bally’s partnership.”

The Prime Ticket name has disappeared once before, only to come back by popular demand from local sports fans. STO has a long heritage in the Buckeye State.

Meanwhile, two limited part-time channels – FOX Sports Carolinas and FOX Sports Tennessee – will be “sunset.” All live games and original programming – namely Nashville Predators and Carolina Hurricanes content – will shift to FOX Sports South under the new name Bally Sports South and FOX Sports Southeast, which becomes Bally Sports Southeast, respectively.

Upon rebranding, the Sinclair-owned and operated RSN portfolio will include the following 19 network brands: Bally Sports Arizona, Bally Sports Detroit, Bally Sports Florida, Bally
Sports Great Lakes, Bally Sports Kansas City, Bally Sports Indiana, Bally Sports
Midwest, Bally Sports New Orleans, Bally Sports North, Bally Sports Ohio, Bally Sports
Oklahoma, Bally Sports San Diego, Bally Sports SoCal, Bally Sports South, Bally Sports
Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports West, and Bally
Sports Wisconsin.

Bally’s and Sinclair in November struck a long-term strategic partnership that would
combine Bally’s sports betting technology with Sinclair’s market footprint, which includes not only 188 local broadcast stations but also the Tennis Channel.

The Bally’s brand is known primarily for its casinos, online sports betting and iGaming solutions.

The partnership also marked “a major milestone” for Sinclair, it says, “setting the stage for further gamification of live sports that will provide audiences a first-of-its-kind interactive viewing experience.”

Adam Jacobson

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